GRWM has become one of the most popular social media trends across platforms like TikTok, Instagram, and YouTube. This acronym stands for “Get Ready With Me” and represents a unique form of content creation that has revolutionized how beauty influencers and content creators connect with their audience. From makeup tutorials to morning routines, GRWM videos offer an intimate glimpse into creators’ daily lives while building authentic connections with viewers.
In this comprehensive guide, we’ll explore everything you need to know about GRWM content, from its origins to how you can create your own viral content that resonates with your target demographic.
What does GRWM Mean in Social Media?
GRWM is a widely recognized abbreviation that stands for “Get Ready With Me.” This content format involves creators filming themselves as they prepare for their day, special events, or various activities. The concept has evolved into a significant social media phenomenon that spans multiple platforms and attracts millions of viewers worldwide.
GRWM content typically includes real-time footage of creators applying makeup, styling their hair, selecting outfits, and sharing personal stories or life updates. This authentic content style has become a cornerstone of beauty community engagement, offering viewers both entertainment and practical beauty tips.
The popularity of GRWM videos stems from their relatability and authenticity. Unlike highly produced beauty tutorials, these videos feel conversational and intimate, creating a sense of personal connection between creators and their followers. This visual storytelling approach has transformed how brands approach influencer marketing and consumer engagement.
Social media platforms have embraced this trend by developing features specifically designed to support GRWM content. From Instagram Stories to TikTok trends, platforms recognize the value of this content category in driving user engagement and audience retention.
What Does GRWM Mean?
The term GRWM encompasses more than just its literal meaning of “Get Ready With Me.” It represents a comprehensive content strategy that combines personal narrative, product integration, and community building into a single video format.
At its core, GRWM content serves multiple purposes:
- Educational: Viewers learn new beauty techniques, makeup application methods, and styling tips
- Entertainment: The conversational commentary and personal stories keep audiences engaged
- Commercial: Product placement and brand partnerships create monetization opportunities
- Community: Behind-the-scenes content builds stronger creator-audience relationships
GRWM videos typically follow a structured format that includes preparation, step-by-step tutorials, and personal commentary. This content format has proven highly effective for audience building and brand awareness campaigns.
The success of GRWM content lies in its ability to combine practical information with entertainment value. Viewers gain actionable beauty advice while feeling connected to the creator’s personal journey. This dual purpose has made GRWM a preferred content format for both emerging and established beauty influencers.
Content creators use GRWM videos to showcase their personal style, demonstrate product usage, and share lifestyle inspiration. This multi-platform strategy allows creators to repurpose content across different social media channels while maintaining consistency in their personal branding.
Where Is GRWM Used?
GRWM content has found its home across virtually all major social media platforms, each offering unique features and audience demographics that influence how creators approach their video production.
TikTok
TikTok has become the primary platform for GRWM trends, with the hashtag #GRWM accumulating billions of views. The platform’s short-form video format perfectly suits quick beauty routines and outfit selections. TikTok’s algorithm favors authentic content, making GRWM videos highly discoverable.
Popular TikTok GRWM formats include:
- Quick makeup tutorials (60 seconds or less)
- Outfit transition videos
- Morning routine snippets
- Product review integrations
Instagram offers multiple formats for GRWM content through Stories, Reels, and traditional posts. Instagram Stories provide real-time, ephemeral content that creates urgency and exclusivity. Instagram Reels compete directly with TikTok for short-form GRWM content.
Instagram GRWM strategies include:
- Multi-story sequences showing complete routines
- Highlight reels preserving popular GRWM content
- Shopping tag integration for product placement
- Live streaming for real-time audience interaction
YouTube
YouTube serves as the platform for comprehensive, long-form GRWM content. YouTube tutorials can extend from 10 minutes to over an hour, allowing creators to provide detailed step-by-step instructions and extensive product information.
YouTube GRWM characteristics:
- Detailed beauty tutorials with close-up shots
- Product review segments within GRWM videos
- Playlist creation for different event types
- Monetization through affiliate marketing and sponsored content
Other Platforms
GRWM content has also found success on platforms like Snapchat, Pinterest, and emerging social media channels. Each platform’s unique features influence how creators adapt their GRWM strategy.
Examples of How to Use GRWM
GRWM content can be adapted for numerous occasions and target audiences. Here are practical examples of how creators successfully implement GRWM videos:
Event-Specific GRWM
Special occasion GRWM content performs exceptionally well because viewers seek specific style inspiration for similar events:
- Wedding GRWM: Bridal makeup tutorials, hair styling for ceremonies, bridesmaid preparation
- Work GRWM: Professional outfit selection, quick morning routines, confidence building tips
- Date night GRWM: Romantic makeup looks, evening outfits, personal grooming advice
- Vacation GRWM: Travel-friendly beauty essentials, beachwear styling, packing tips
Seasonal GRWM Content
Seasonal content capitalizes on changing fashion trends and beauty needs:
- Summer GRWM: Heat-resistant makeup techniques, swimwear styling, sun protection routines
- Winter GRWM: Skincare for cold weather, layering strategies, holiday looks
- Back-to-school GRWM: Student-budget beauty products, quick routines, casual styling
Lifestyle-Driven GRWM
Lifestyle-focused GRWM content connects with audiences sharing similar life circumstances:
- Mom GRWM: Time-efficient routines, child-friendly products, self-care emphasis
- Student GRWM: Budget-conscious beauty choices, dorm-room filming setups
- Professional GRWM: Corporate-appropriate style choices, time management strategies
Product-Focused GRWM
Brand collaboration GRWM content seamlessly integrates product promotion with authentic usage:
- New product launches: First impressions, detailed product reviews
- Brand partnerships: Sponsored content featuring specific beauty brands
- Affordable alternatives: Budget-friendly product recommendations
Why Do People Love GRWM Videos?
The popularity of GRWM content stems from multiple psychological and social factors that resonate deeply with digital audiences:
Authenticity and Relatability
GRWM videos offer authentic content that feels genuine and unscripted. Unlike heavily produced beauty tutorials, these videos showcase real people with real beauty routines. This authenticity creates trust between creators and viewers.
Key authenticity factors:
- Unfiltered moments showing mistakes and corrections
- Honest product reviews including both positives and negatives
- Personal stories shared during routine demonstrations
- Realistic expectations rather than perfectionist standards
Educational Value
Viewers gain practical beauty knowledge through GRWM content:
- Makeup techniques demonstrated in real-time
- Product application methods and tips
- Styling advice for different body types and preferences
- Time-saving strategies for busy morning routines
Community and Connection
GRWM videos foster community building through:
- Shared experiences of daily beauty routines
- Comment sections becoming spaces for beauty advice exchange
- Creator-audience relationships built on regular content consumption
- Social validation through likes, shares, and positive feedback
Entertainment and Escapism
GRWM content provides entertainment value through:
- Personal narratives and life updates shared during preparation
- Visual satisfaction of watching transformation processes
- Vicarious living through creators’ experiences and lifestyle choices
- Relaxation from watching meditative routine demonstrations
Practical Inspiration
GRWM videos serve as style inspiration for viewers:
- Outfit ideas for various occasions and personal styles
- Beauty looks adapted for different event types
- Product recommendations based on real-world usage
- Confidence building through self-expression techniques
How Brands Use GRWM
Brands have recognized the commercial potential of GRWM content and developed sophisticated strategies to leverage this content format for marketing campaigns:
Influencer Partnerships
Brand collaborations with beauty influencers create authentic product integration:
- Sponsored GRWM videos featuring specific beauty products
- Long-term partnerships with creators whose audience demographics align with brand positioning
- Product gifting programs encouraging organic content creation
- Exclusive discount codes tracked through GRWM content performance
Product Placement Strategies
Successful product integration in GRWM content requires strategic planning:
- Natural incorporation of products into existing beauty routines
- Honest testimonials about product performance and user experience
- Before-and-after demonstrations showing product effectiveness
- Comparison content highlighting competitive advantages
Campaign Development
Brands create comprehensive GRWM campaigns targeting specific audience segments:
- Hashtag campaigns encouraging user-generated content
- Challenge formats promoting brand awareness through viral marketing
- Seasonal campaigns aligning with cultural events and beauty trends
- Cross-platform strategies maximizing content reach and engagement
Measuring Success
Brand partnerships track GRWM campaign effectiveness through:
- Engagement metrics including likes, comments, shares, and saves
- Conversion rates from content views to product purchases
- Brand awareness surveys measuring audience recognition
- Affiliate tracking monitoring direct sales from GRWM content
Emerging Opportunities
Brands continue developing innovative GRWM marketing approaches:
- Augmented reality filters allowing viewers to “try on” products
- Shoppable video features enabling direct product purchases
- Live streaming GRWM sessions with real-time product demonstrations
- Subscription box integrations featuring GRWM-focused beauty products
Ready to Grow Your Audience & Make Money on Social?
Creating successful GRWM content requires strategic planning, consistent execution, and understanding of platform-specific audience preferences. Here’s how to monetize your GRWM strategy:
Building Your Audience
Audience growth through GRWM content depends on several key factors:
- Consistency: Regular content scheduling builds audience expectations
- Quality: High-quality video production and audio clarity retain viewers
- Engagement: Responding to comments and creating community interaction
- Authenticity: Maintaining genuine personal connections with followers
Monetization Strategies
GRWM content offers multiple revenue streams:
- Brand partnerships and sponsored content opportunities
- Affiliate marketing through product recommendations
- Digital product sales including beauty guides and tutorials
- Membership programs offering exclusive GRWM content
Content Planning
Successful GRWM creators implement strategic content planning:
- Editorial calendars coordinating content themes with seasonal trends
- Batch filming sessions maximizing production efficiency
- Cross-platform adaptation repurposing content for multiple social media channels
- Performance analysis tracking engagement metrics and audience feedback
What social media platforms is GRWM most common on?
GRWM content has achieved significant success across multiple social media platforms, each offering unique advantages for content creators:
TikTok Leadership
TikTok currently dominates GRWM content with over 50 billion views under the #GRWM hashtag. The platform’s algorithm favors authentic, engaging content, making it ideal for GRWM videos. TikTok’s young demographic particularly resonates with GRWM trends.
Instagram Versatility
Instagram provides multiple content formats for GRWM creators:
- Stories for real-time, ephemeral content
- Reels competing with TikTok’s short-form format
- IGTV for longer, detailed beauty tutorials
- Shopping features enabling direct product sales
YouTube Depth
YouTube serves GRWM content requiring detailed explanations and longer time formats. YouTube’s monetization options and search functionality make it valuable for content creators building long-term audiences.
Platform-Specific Strategies
Each platform requires tailored GRWM approaches:
| Platform | Optimal Length | Key Features | Audience Demographics |
|---|---|---|---|
| TikTok | 15-60 seconds | Trending sounds, filters | Gen Z, millennials |
| 15-90 seconds | Shopping tags, Stories | Millennials, Gen X | |
| YouTube | 5-30 minutes | Detailed tutorials, monetization | All demographics |
| Snapchat | 10-60 seconds | AR filters, discovery | Gen Z |
How can you film a GRWM video?
Creating professional-quality GRWM content requires careful planning and execution. Here’s a comprehensive guide to filming successful GRWM videos:
Plan your video
Video planning forms the foundation of successful GRWM content creation. Effective planning ensures your content resonates with your target audience while achieving your marketing objectives.
Content Strategy Development
Begin by defining your GRWM video’s purpose and target demographic:
- Audience analysis: Understanding viewer preferences, age demographics, and beauty interests
- Content goals: Educational, entertainment, brand promotion, or community building
- Platform selection: Choosing optimal social media channels based on content format and audience behavior
- Competitive research: Analyzing successful beauty influencers and their GRWM strategies
Script and Outline Creation
While GRWM content appears spontaneous, successful videos follow structured outlines:
- Introduction: Personal greeting and video overview
- Product showcase: Beauty products and tools to be featured
- Step-by-step breakdown: Makeup application, hair styling, outfit selection
- Commentary topics: Personal stories, beauty tips, product reviews
- Call-to-action: Engagement requests, subscription prompts, product links
Timing and Scheduling
Content timing significantly impacts audience engagement:
- Platform analytics: Analyzing when your audience is most active
- Seasonal relevance: Aligning content with fashion trends and beauty seasons
- Event coordination: Special occasions, holidays, or trending topics
- Posting consistency: Maintaining regular content schedules for audience retention
Set up your filming space
Filming environment directly impacts video quality and audience perception. Professional GRWM content requires attention to lighting, background, and technical setup.
Lighting Solutions
Lighting is crucial for beauty content where makeup application and product details must be clearly visible:
- Natural lighting: Window positioning for soft, flattering illumination
- Ring lights: Professional lighting equipment for consistent brightness
- Softbox lighting: Diffused light sources eliminating harsh shadows
- Color temperature: Matching lighting to platform requirements and skin tone accuracy
Background and Aesthetics
Background selection contributes to video quality and personal branding:
- Clean, minimalist backgrounds avoiding distractions
- Brand consistency maintaining visual themes across content
- Personal touches: Decor elements reflecting personal style
- Product placement: Strategic positioning of beauty products and tools
Camera and Equipment Setup
Technical equipment determines video quality and production value:
- Camera selection: Smartphone cameras, DSLR cameras, or webcams
- Tripod positioning: Stable camera placement for consistent framing
- Audio equipment: External microphones for clear commentary
- Multiple angles: Camera positioning capturing detailed beauty techniques
Space Organization
Filming space organization improves content flow and production efficiency:
- Product arrangement: Organizing beauty products within easy reach
- Tool accessibility: Makeup brushes, hair tools, and accessories positioning
- Waste management: Keeping filming area clean during content creation
- Backup supplies: Additional products and tools for multiple takes
Gather your supplies
Product selection and tool preparation are essential for creating comprehensive GRWM content that provides value to your audience.
Beauty Product Selection
Choose beauty products that align with your content goals and audience interests:
- Skincare essentials: Cleansers, moisturizers, serums, and sun protection
- Makeup basics: Foundation, concealer, eyeshadow, mascara, and lipstick
- Hair care products: Shampoo, conditioner, styling products, and heat protectants
- Tools and brushes: Makeup brushes, beauty sponges, hair tools, and accessories
Product Variety and Options
Offer product alternatives to accommodate different budgets and preferences:
- High-end vs. drugstore: Comparing luxury and affordable options
- Skin type variations: Products suitable for different skin types
- Color range: Makeup shades appropriate for various skin tones
- Seasonal adaptations: Products suitable for different weather conditions
Brand Considerations
Product selection should balance personal preferences with brand partnerships:
- Authentic usage: Featuring products you genuinely use and recommend
- Sponsored content: Brand collaborations requiring specific product integration
- New product testing: First impressions and honest reviews
- Comparison content: Side-by-side product evaluations
Start filming
Video recording transforms your planning into engaging content. Successful GRWM filming balances technical execution with authentic personality.
Recording Techniques
Professional filming techniques enhance content quality:
- Steady camera work: Using tripods or stabilizers for smooth footage
- Close-up shots: Detailed views of makeup application and product usage
- Wide shots: Full-body views for outfit reveals and overall looks
- Transition shots: Smooth cuts between routine steps
Performance and Presence
On-camera presence determines audience engagement:
- Natural personality: Being authentic and conversational
- Clear communication: Speaking clearly and at appropriate volume
- Eye contact: Looking at camera to create personal connection
- Energy levels: Maintaining enthusiasm throughout filming
Technical Considerations
Recording quality impacts content performance:
- Resolution settings: High-definition recording for platform requirements
- Audio quality: Clear sound without background noise
- File management: Organized storage of video files
- Battery life: Backup power for extended filming sessions
Add commentary
Commentary transforms GRWM videos from simple demonstrations into engaging content that builds audience relationships.
Commentary Styles
Different commentary approaches serve various content goals:
- Educational commentary: Step-by-step explanations and beauty tips
- Personal storytelling: Life updates and personal experiences
- Product reviews: Honest opinions and usage recommendations
- Interactive commentary: Audience questions and community engagement
Content Topics
Commentary topics should provide value while maintaining audience interest:
- Technique explanations: Why specific makeup methods work best
- Product benefits: Ingredients, performance, and results
- Personal anecdotes: Stories related to beauty experiences
- Trend discussions: Current beauty trends and fashion movements
Engagement Strategies
Commentary should encourage audience interaction:
- Questions to viewers: Prompting comments and responses
- Polls and preferences: Asking for audience opinions
- Tutorial requests: Encouraging future content suggestions
- Community building: Creating shared experiences and connections
Share your video
Content distribution and promotion determine your GRWM video’s reach and impact.
Platform Optimization
Each social media platform requires specific optimization strategies:
- Hashtag research: Using relevant hashtags for content discovery
- Title optimization: Compelling titles encouraging video views
- Thumbnail creation: Eye-catching visuals representing video content
- Description writing: Detailed descriptions with relevant keywords
Cross-Platform Strategy
Multi-platform distribution maximizes content reach:
- Content adaptation: Modifying videos for platform-specific requirements
- Timing coordination: Strategic posting across multiple channels
- Cross-promotion: Directing audience between platforms
- Analytics tracking: Monitoring performance across different channels
Community Engagement
Post-publication engagement builds audience relationships:
- Comment responses: Actively engaging with viewer feedback
- Follow-up content: Creating related videos based on audience interest
- Collaboration opportunities: Connecting with other content creators
- Audience feedback: Incorporating suggestions into future content
Performance Analysis
Content performance analysis informs future GRWM strategies:
- Engagement metrics: Views, likes, comments, and shares
- Audience retention: Watch time and completion rates
- Conversion tracking: Product sales and affiliate performance
- Growth metrics: Follower increases and audience expansion
GRWM content represents a powerful content format that combines authenticity, education, and entertainment into engaging social media experiences. By following these comprehensive guidelines, content creators can develop successful GRWM strategies that build audiences, generate revenue, and contribute to the vibrant beauty community across social media platforms.
The future of GRWM content continues evolving with technological advances, platform updates, and changing audience preferences. Successful creators adapt their strategies while maintaining the authentic connections that make GRWM videos so compelling to millions of viewers worldwide.
Catherine Frank, founder of BiblicalHorizon.com, shares daily prayers and Bible verses to nurture spiritual growth. With a lifelong passion for scripture and prayer traditions, she creates accessible spiritual content that resonates with both seasoned believers and newcomers seeking divine connection.
